Built for startup marketers, by startup marketers
The StartUp Marketer
Join 4,000+ startup marketing practitioners who are solving problems, discovering tools, and driving growth without the guesswork.
Join the CommunityAlways built for startups, always free.
You are not alone.
Startup marketing is a discipline, not a tactic
Enterprise teams have agencies and unlimited runway. You have Tuesday afternoon and a gut feeling.
That's not a channel or a checklist — it's small teams, real constraints, and decisions that cost runway when they're wrong.
And it's not just for startups. Standing up a new function inside a big company? Same job, different org chart.
That's what SUM is built for — practitioners sharing real answers and honest peer support.
Made for every stage of your journey
Whether you're scaling a team, building from scratch, or breaking into startup marketing — you belong here. Skip the trial and error; the people who already made the mistakes are inside.
Startup Marketers
The first department hire, or the first specialist in your domain — with no enterprise org to lean on.
Founders
Market smarter, not harder. The cost of a wrong marketing bet isn’t just budget, it’s runway.
One membership. Everything a startup marketing function needs.
We built the resource we wish we had
Active Community
The Startup Lounge — always-on chat where members trade tactics, vendor intel and salary benchmarks in real time.
Templates & Playbooks
Free, ready-to-use frameworks for positioning, messaging, enablement and GTM.
AI Toolkits
Pre-built AI programs like the Runset that learn your voice — instead of another tutorial binge.
Online Events
The weekly live session, plus virtual and IRL gatherings with people solving your problem right now.
Content Library
Articles, infographics and industry insights written for startup marketers, not enterprise ones.
Upskilling Academy
Learn from operators who've actually scaled startups, pre-seed through IPO.
Job Board
Find marketing talent, or find the role at a fast-growing startup.
Software Hub
Honest recommendations on what to buy, from members who already made the call + member deals.
FAQ
Questions, answered
Everything worth knowing before you subscribe.
Is it actually free to join?
Yes. The Startup Lounge, the content library, events and the basic templates cost nothing. Paid membership adds the hubs and the full toolkits.
I’m not a marketer by title. Do I belong here?
Whether it’s in your title or not, if marketing is part of what you do at a startup, you belong here. Startup jobs tend to spill across functions, and the person thinking about marketing might also be thinking about sales, product, growth, or the entire business. Nearly half our members are founders or C-suite leaders.
I work at a large company. Is this still for me?
If you're standing up a new function, product line or market, you're running a startup marketing function whether the org chart says so or not. A quarter of our members are at companies over 500 people.
How active is the community really?
Around 10,000 engagements a month across 4,000+ practitioners. Questions posted in the morning usually have real answers by the afternoon.
What do I get in the first week?
You can jump in right away. You’ll get access to the Lounge, our template and content libraries, and the community itself. Introduce yourself, tell us what you’re working on or stuck on, and members can point you toward the right resources, advice, or people.
What do I get in the first week?
Never. Your address stays with us and is only used to send what you asked for. One click unsubscribes.