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If your marketing strategy currently lives across 14 tabs and a half-finished prompt… same.
This week: see how to fix your Claude setup, what’s actually working in the wild, and the bachelorette party stunt that drove a 650% sales spike.
IN THIS ISSUE
🤓 SUM Upskilling Academy
✍ The Ink Well
🌎 Around the Web: SurveyMonkey Integration, ChatGPT Update, Swan Beauty Ballyhoo
📝 SUM Poll
😂 In the Meme Time
You’re Probably Using Claude Wrong
If Claude feels hit or miss, it’s not you. It’s your setup.
We made the first module of the SUM Upskilling Academy free to help you fix it: configure Claude to think like you, remember context, and support your day-to-day work.
Better prompts won’t save a broken foundation. Get the first step right and everything downstream gets easier.
THE INK WELL
As a first marketing hire at multiple early-stage startups, Hayley has had to build everything from scratch. In this Q&A, she shares her secret sauce for success: sitting in on sales calls, learning directly from customers, and keeping marketing plugged into the rest of the business.
Have a strong POV? Submit your pitch to get published in The Ink Well.
Meet Performance TV, powered by high-intent Pinterest audiences.
Brands bid on the same potential customers as their competitors and growth is getting pricey.
Reach audiences earlier where they watch the most with Pinterest’s high-intent signals on TV.
If "trust us, your ad is on TV" isn't good enough for you anymore, check this out!
AROUND THE WEB
SurveyMonkey is now integrated directly into Claude, so you can create surveys, analyze responses, and pull insights without leaving the chat. [Survey Monkey]
GPT-5.5 Instant, the new default model for ChatGPT, reportedly cut errors by 37.3%. [The Verge]
Four-month-old startup Swan Beauty sponsored creator Brigette Pheloung’s (Acquired Style) bachelorette weekend as a non-traditional marketing play. The result? 650% jump in sales and 4,900% surge in subscriptions. [Inc.]
YouTube is trying out an AI Mode-like search experience that feels more like a conversation, now available to YouTube Premium subscribers. [The Verge]
Gartner predicts that more than 40% of agentic AI projects will be canceled by the end of 2027. [MarTech]
What’s your biggest risk with AI right now?
IN THE MEME TIME
