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We just dropped a newsletter playbook built for how startup marketers actually operate (not how big teams say you should). It’s the precursor to our benchmark report, dropping April 6.
And if you’ve been anywhere near the job market lately… you already know the old playbook isn’t working there either. We get into what actually does below.
Somehow Q1 wraps up next week, which means time’s almost up for our March giveaway. Join The StartUp Marketer or refer a friend to enter to win a $200 gift card.
Most newsletter advice was built for teams with time, budget, and headcount. But you have… none of that. So we built a beehiiv playbook for how startup marketers actually operate (and we just so happen to run this newsletter through beehiiv so we know what we’re talking about!)
4 parts. 13 pages. Completely free. Join The StartUp Marketer to access the full playbook.
As an integrated marketing manager at Specificity, Delilah Adrian sees the same problem over and over: the people with the best insight are busy.
They’re the ones closest to the product and the customer, and the ones who will naturally make your marketing better. So instead of asking for more time, she makes it easier to contribute: quick prompts, clear direction, something to react to.
Becoming Recruiter Ready
We all know the job market is tough. The better question is: what actually works now?
Recruiting expert Maigread Eichten shares how to stand out, build a supportive network, and adapt your strategy for a market flooded with AI and applications.
Have a strong POV? Submit your pitch to get published in The Ink Well.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
SUM COMMUNITY EVENTS
Block off every Thursday at 1 pm ET for SUM events—consider it your weekly power hour for growth, insights, and community. These events are exclusively available to SUM members. Not a member? 👉 Join now 👈
The Scrappy Marketer’s Advantage
Every startup marketer has had the same thought: This would be easier if we had a bigger budget. Chris Butler has spent 25 years proving that waiting for one is a terrible strategy. Join us to talk about the mindset and practical tactics that help scrappy marketers drive results with limited resources.
Your GTP Has a Gap
When product marketing is clear, deals move faster. When it’s scattered, pipelines stall and nobody can explain why. Darren Moore joins us to talk about the GTM gap most startups discover the hard way.
IN THE MEME TIME
