StartUp Marketer Newsletter | Volume: 2024 - Issue: 13

Mid-week marketing updates for your inbox

June 20, 2024

From eying AI to TOFU snafus, we’ve got hot takes, cool trends, and one fiery feud in this issue of the StartUp Marketer newsletter.

In this issue:

  • 🆓 Sign up for a free 30-day trial of SUM

  • 🤦 Common TOFU snafus

  • 🤝 Crafting a compelling partnership story

  • 🤖 SUM POLL: How’s your eye for AI?

  • 📈 Martech spend is on the rise

  • ⚔️Forbes’ feud with Perplexity

Enjoy a free 30-day trial of the SUM platform as a thank you for subscribing to this newsletter! Get instant access to:

  • 50+ downloadable marketing templates to boost your efficiency. (We’re cranking out new templates all the time so tell us what you need!)

  • 20+ specialized community spaces to talk shop with fellow pros in PR, content marketing, demand gen, and more. 

  • Live sessions covering the latest marketing trends.

Explore all the templates, tools, and insights you need to expertly navigate the high-stakes startup world.

SUM PODCAST

Throughout his career in venture, seeing thousands of early-stage deals, Phil Bronner knows how nuanced – and challenging – the marketing function can be for a young company. From leveraging limited data to gleaning the metrics that matter and executing with a tight budget, Phil shares his insights on the StartUp Marketer podcast.

Avoid This Common TOFU Snafu

One of the biggest content marketing mistakes is misunderstanding how a funnel serves an audience and injecting a sales pitch into TOFU assets that should simply serve to educate. Turn your content slog into a lead boon with these three tips. Read More

Craft a Compelling Partnership Story

Strategic partnerships can elevate a startup’s reputation, optimize resources, unlock access to new markets, and (ultimately) drive sustainable growth.

But once you've found the Ben to your Jerry, you need a compelling partnership story. Learn how to properly leverage partnerships for growth. (SUM members can streamline the whole process using our Partner Marketing Intake form.) Read More

SUM POLL

Can you tell the difference between AI-generated and human-created content?

Login or Subscribe to participate in polls.

SUM POLL RESULTS

In a completely unscientific poll, startups are fully embracing summer hours.

SUM COMMUNITY

👀 Catch a sneak peek behind the SUM community curtain 👀

Join the conversation with our 30-day free trial.

AROUND THE WEB

  • 📈 Nearly 20% of all VC funding in 2023 went to GenAI-focused startups – a 3x increase over 2022 (2024 Global Startup Ecosystem Report).

  • Forbes is in a rather heated – and very public – feud with Perplexity over attribution and claims of plagiarism. It’s an inflection point for RAG, AI, and content.

  • Roughly half (49%) of consumers are confident they can tell the difference between traditional and AI-generated ads on CTV.

  • YouTube is rolling out thumbnail A/B testing that lets you test up to three thumbnails per video to optimize videos for higher watch time.

  • Martech spend is on the rise, according to the latest edition of The CMO Survey. CMOs say they expect to spend about one-fifth (19.9%) of their budgets on martech this year, up from 17.3% last year.

  • CMOs from NFL, McDonald’s, and TUBI share their strategies for embracing risk during a panel session at Canne Lions.

IN THE MEME TIME …