SUM NEWS: 🔍What Marketers Need to Know About Google, Microsoft & Meta

Mid-week marketing updates for your inbox

July 24, 2024

In partnership with

This week, we’re exploring CrowdStrike’s crisis comms, Google’s cookie swap, and Meta’s holiday plans. Plus, we sat down with a stress expert because it’s shaping up to be a busy fall!

IN THIS ISSUE

  • đŸ’Ș Bulk up Your Marketing Muscle

  • ☕ Tune in for Tea Time

  • ⏳ Closing Time for Marketers

  • 🚹 Don’t Dismiss Your Crisis Comms

  • đŸȘCookie Monsters Marketers

  • 🎄 Why are We Talking About the Holidays in July?

🚀 Supercharge Your Marketing: Book an Expert Now!

Struggling with branding, scaling, mobile, social, or implementing the latest marketing tools? Get personalized advice in a one-on-one session with one of our top marketing specialists. We’ll help tackle your marketing challenges and brainstorm tailored solutions.

Marketer Spotlight: Allie Mills

Meet PR pro and PRNEWS’ 2024 Rising Star Allie Mills. She recently sat down with us to share her journey, from job-hunting during the height of the pandemic to landing her current role at Workhuman. Her story is a perfect example of how embracing change and seeking growth can lead to remarkable opportunities.

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MEMBER EXCLUSIVE

Tune in for Tea Time

Join our Tea Time session this afternoon at 3 pm ET with PR pro Allie Mills, hosted by Advisory Board Member Karen Germ. Learn how Allie kicked off her career in the middle of a pandemic, doubled her salary in a few short years, and the skills she thinks are necessary to succeed in the industry.

This exclusive members-only event is an informal, AMA-style conversation, so come armed with questions and your favorite afternoon beverage.

🔗RSVP

ICYMI: Tea Time with Beth Pyne

For our inaugural Tea Time, we chatted with Beth Pyne, VP of Marketing at SalientMG. With over 15 years of experience in digital media, ecommerce, and event marketing, Beth shared her tips on maximizing your event presence, fully leveraging social, and effectively measuring success.

🔗Watch Recording

ICYMI: Stress: Friend or Foe?

As the busy fall season approaches, it’s the perfect time to tackle the topic of stress. Leadership coach and former top box executive Amy Thaler shares her unconventional approach to managing stress in Stress: Friend or Foe? It’s not about exercise or meditation—Amy introduces a surprising perspective you haven’t heard before!

🔗Watch Recording

SUM POLL

Does your company have a crisis communications plan?

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Download Your Crisis Plan Template!

In light of the CrowdStrike fiasco, now’s the time to formalize or update your company’s crisis management and communication plan. And we just so happen to have a template for that!

With over 60 downloadable marketing templates and playbooks in our resource library, you can save time and streamline your marketing efforts.

đŸ–ïž Last Chance for Summer Swag

We’ll be sunsetting our summer swag soon, so visit our merch store to snag your favorites before they’re gone!

AROUND THE WEB

  • The CrowdStrike outage serves as an important lesson in crisis communications for marketers, highlighting the need for transparent, empathetic responses and solid contingency plans. Discover the hits and misses in the wake of the infamous blue screen of death.

  • After repeated delays over the course of a four-year-long saga, Google is reversing its decision to deprecate third-party cookies in Chrome. Now what? Forrester shares their tips for marketers going forward.

  • Meta just released a new 19-page holiday marketing guide chock full of specific tips on campaign setup, timing, budget, testing, specs, and story suggestions. It also delves into Q5 – that time between holiday shipping cutoffs and late January when CPMs dip significantly.

  • X (FKA Twitter) is reportedly working on the ability to disable links in replies, which could help thwart spam bots and flagrant self-promoters.

  • B2B marketers: Help Marketing Week define “The State of B2B Marketing” by taking their survey. The results will be used to dissect the biggest barriers to success, shifting priorities and perspectives, and the evolving role of the B2B leader.

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