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SUM NEWS: August AI Updates – Canva, Perplexity, Reddit, and Meta

SUM NEWS: August AI Updates – Canva, Perplexity, Reddit, and Meta

Mid-week marketing updates for your inbox

August 07, 2024

In partnership with

From the latest AI acquisitions (and what they mean for marketers) to the biggest trends for social, we’ve scoured the internet so you don’t have to! Plus, we sat down with a community expert to learn more about building brand affinity.

IN THIS ISSUE

☕️Tea for Two
📝Mad Libs of Storybuilding
📉ROI is Losing Ground
🚨New Merch Alert
🌐Around the Web

MEMBER EXCLUSIVE

Tune in for Tea Time

Join us for Tea Time tomorrow (8/8) at 3 pm ET. SUM Board Member Kay Prince will moderate a relaxed, AMA-style conversation with Kreg Lewenza, Director of Digital Marketing at SalientMG. Kreg has over 12 years of experience in the B2B tech startup space, developing successful digital strategies that drive growth. Don’t miss the chance to ask Kreg about scaling digital efforts, and the latest martech tools!

Ask your questions in real-time, or send them ahead of time to [email protected]

🔗RSVP

ICYMI: Tea Time with Allie Mills

PR pro Allie Mills joined us for a Tea Time chat moderated by SUM Advisory Board member Karen Germ. From pre-med dreams to the reality of being named PRNEWS 2024 Rising Star, Allie shares her jam-packed PR journey. Tune in to hear how she stays ahead of industry trends, conquers PR challenges, builds strong media relationships, and navigates those pesky paywalls.

🔗Watch Recording

ICYMI: Elevating Customer Experience Through Community Engagement

Christina Garnett of Pocket CCO joined us last week to discuss community engagement. Her session covers the sweet spot between business and community goals, how to speak leadership’s language, maturity layers of measurement, and the Mad Libs of story building. Tune in to learn the small steps you can take to build brand affinity over time.

🔗Watch Recording

Modernize your marketing with AdQuick

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

Learn more now.

SUM POLL

How far back will you go to repurpose content on social?

NEW MONTH, NEW MERCH

Dive into the latest SUM swag featuring our tentacled token marketer OSSUM 🐙. Whether you need a mug, glass, or water bottle for your desk trifecta or a hat and pickleball gear for those Summer Fridays, we’ve got you covered.

AROUND THE WEB

This quarter, Perplexity will start letting brands buy “related follow-up questions” that will appear below the platform’s initial answer.
Reddit has acquired Memorable AI in a bid to bolster its pitch to performance-oriented advertisers. Reddit’s advertisers will be able to use Memorable AI’s technology to generate, plan, and optimize creative assets for their campaigns.
After regulators blocked Adobe’s acquisition of Canva last year, Canva has made the strategic move to acquire Australian gen-AI startup Leonardo AI. The acquisition strengthens Canva’s AI capabilities against Adobe’s Firefly AI image generation tools.
Meta's new AI Studio tool lets you create an AI version of yourself on Instagram, WhatsApp, Messenger, and the web, meaning creators and business owners will be able to interact with followers and respond to comments through their AI profiles.
From flat lays to high-production videos, check out the biggest Q2 trends for social.

SIGN UP FOR SUM

Whether you’re a seasoned marketer or fresh out of school, elevate your marketing game, build your network, and bridge skill gaps with SUM – the first marketing ecosystem built by startup marketers, for startup marketers. Start your 30-day free trial to unlock 60+ downloadable marketing templates, 20+ active community spaces, and live expert sessions.