- StartUp Marketer Newsletter
- Posts
- đđ» SUM NEWS: 6.26.25
đđ» SUM NEWS: 6.26.25
You donât need a rosĂ©-soaked panel in Cannes to know what really moves the needle for startup marketing. Youâve got us. This week, weâre serving up scrappy brand-building, mobile musts, growth channels that deliver, and a beer-fueled sprint model worth stealing.
IN THIS ISSUE
đ„ From The Ink Well
đ§ SUM Podcast Network
đ Around the Web: Influencer Budgets, AI Prompts & Mobile Tips
âïž SUM Poll
đ SUM Community Events
đ In the Meme Time
FROM THE INK WELL
How a First-Time Founder Bootstrapped a Trusted Brand
Nathalie Pramanikâformer marketing exec and founder of Little Chompionsâshares how she built a brand thatâs earning trust from working parents without flashy budgets or inflated promises. |
Interested in sharing your POV? Submit your pitch to get published in The Ink Well.
SUM PODCAST NETWORK
Brilliantly WrongWhat do most startup partnerships get wrong? Tim Condon, CRO at Clutch, joins the show to share a no-BS look at how partnerships scale, where they stall, and what it means to create something truly valuable in B2B. |
SUM Disruptors PodcastIn the latest episode, Dana Hork, founder and CEO of Beers with Friends, shares how her experience at Jet.com, Walmart, and Wonder inspired her to create a new agency model: five-day âbeer runâ sprints that deliver fast, focused creative without the traditional agency drag. |
AROUND THE WEB
US brands are expected to spend $13.B billion on influencer marketing by 2027, up from $10.5 billion this year, eMarketer reports.
Check out 30 of the best AI prompts for better communications work. Real prompts from real people doing the work every day.
Instagram is rolling out the ability to upload Reels up to 20 minutes long.
With 91% of Americans on smartphones and average users spending 4+ hours a day on them, a strong mobile strategyâencompassing apps, SMS, social, and mobile-optimized sitesâis essential. This guide shares 8 tips to help marketers define goals, engage users, and optimize for long-term growth.
Remember BeReal? The once-viral app is plotting a comeback with new features, campus ambassadors, and a fresh push to bring realness (and users) back to social media.
SUM POLL
Whatâs the #1 channel driving growth for your startup right now? |
SUM COMMUNITY EVENTS
These events are exclusively available to SUM members. Not a member? Join now.
How to Lead Through PR & Comms in Chaotic Times |
Expert Session: Mastering AEO & GEO for Startup Success |