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The Frenzy Formula Every Marketer Wants
Taylor Swift just broke the internet (again) with an album tease, a podcast cameo, and more Easter eggs than a Target aisle in April⊠and marketers everywhere are in awe of how a simple announcement was strategically spun into such a global frenzy.
Meanwhile, YouTubeâs doing a victory lap, Redditâs scheming its next power grab, and weâve got your VIP pass to the trends worth stealing.
IN THIS ISSUE
âïž Take The State of Startup Marketing Survey
đ„ From The Ink Well: How to Optimize Your Content Distribution
đ§ SUM Podcast: The CMO Reality Check
đ Around the Web: YouTube, Reddit, Pinterest, and more
âïž SUM Poll
đ ICYMI: Bite-Sized Insights
đ In the Meme Time
âł Last Call: We Need Your POVWeâre mapping out what startup marketing really looks like in 2025âfrom the impact of AI to shifting team structuresâand your perspective is a key piece of the puzzle. The State of Startup Marketing survey takes just 3 minutes, and the more voices we have, the clearer the picture becomes. |
FROM THE INK WELL
How to Optimize Your Content DistributionCranking out content that gets lost in the void? Justin Simonâs âdistribution firstâ method flips the script so you start with your channels, then create only what will land. His 3C framework, repurposing tactics, and AI tips will help you get more traction with less effort. |
Interested in sharing your POV? Submit your pitch to get published in The Ink Well.
SUM PODCAST
The CMO Reality Check"Be careful what you wish for." Thatâs the advice from 3x startup CMO Miriam Kendall to anyone eyeing the top marketing seat at a startup. With an average tenure of just two years and 52% of B2B leaders planning to replace their marketing heads in 2025, itâs a role where the pressure is relentless and the scope is âliterally everything.â Still, Miriam loves the job. In this episode, she shares the turning point that made her leave Under Armour for startup lifeâand why she hasnât looked backâplus the no-nonsense playbook sheâs used to hit the ground running as a CMO. |  |
AROUND THE WEB
YouTube has been named the most enjoyable social media platform, with 34% of U.S. adults ranking it No. 1. [Morning Consult]
Taylor Swiftâs latest album drop, The Life of a Showgirl, is a masterclass in marketing. Autumn Hunt, VP at Resi, breaks down the strategies behind the frenzy and the timeless principles any brand can use: know your audience, build anticipation, spark conversation, and keep them coming back for more. [LinkedIn]
Despite political pushback, 62% of consumers support brands speaking up on social issues. And when a brand scales back its DEI efforts? Two out of five consumers lose trust in them. [Marketing Dive]
LLM-driven traffic increased 527% in the first five months of 2025, according to an analysis of 19 GA4 properties. ChatGPT still dominates, but Perplexity, Copilot, and Gemini are gaining real traction. [Search Engine Land]
Pinterestâs male audience is booming and now makes up over a third of the platformâs active user base. As a result, the platform has launched a âPinterest Manâ hub. [Fast Company]
You probably arenât using Reddit enough in your comms. Redditâs daily users have nearly doubled since its 2024 IPO, Google referrals are up 650%, and major AI models have trained on its content, meaning itâs already shaping how brands are seen (whether you're joining the conversation or not). [Substack]
SUM POLL
Be honest. Is Reddit on your comms radar? |
SUM POLL RESULTS
ICYMI: BITE-SIZED INSIGHTS
"I don't invite AI into the process too early, because it starts to lay the tracks for me to write and create and think in a certain way. Instead, I need that wilderness."
âYou don't need more content. You need a point of view that actually resonates."
"A CMO is like a conductor of an orchestra. If you get all the instruments singing together, then you will have the most powerful, beautiful output."
IN THE MEME TIME
