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This week, we’re exploring why most CMOs are feeling unprepared, the Instagram insight alarming creators, and one of our favorite content marketing frameworks to help you build a robust, cohesive content strategy.

IN THIS ISSUE

• 📚 Marketing Micro Lesson: 3C Method of Content Marketing

• 🌐 Around the Web: Instagram, Google, CMOs Duties, Meta

• 🔍 Marketing Acronyms Unpacked: ROAS

• 📣 SUM Stuff: Funnel Fundamentals, Tea Time, Marketer Spotlight

• 😂 In the Meme Time

MARKETING MICRO LESSON

Justin Simon’s 3C Method of Content Marketing offers a straightforward framework covering the essential types of content you should be creating: Cornerstone, Core, and Cut.

• Cornerstone content serves as the foundation of your marketing strategy—it’s the high-value, in-depth material like a quarterly research study that establishes your startup’s expertise and authority in your industry.

• Core content explores your Cornerstone content in more manageable/digestible ways. Think blogs, podcasts, webinars, or videos on a weekly or monthly cadence. 

• Cut content further breaks down your Core content into bite-sized pieces that keep your audience connected to your brand on a daily basis, maintaining a steady and interactive presence across social channels or in email newsletters.

By integrating these three content types, you’ll build a robust content strategy that is consistent, cohesive, and complementary.

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AROUND THE WEB

• A majority of CMOs are feeling unprepared as duties pile up, according to a recent McKinsey survey. Just 27% feel their organizations are well-equipped to handle the broadening responsibilities. Barriers to success include internal silos (36%), insufficient budgets (34%), insufficient in-house talent (32%), and incoherent strategic vision (32%). 

• Instagram has revealed that it reduces the quality of older, less popular videos, reserving higher quality for more popular content. The platform would improve a video's quality again if it got more popular.

• Google ad spend rose 11% year-over-year in Q3 as advertisers adapt to AI changes.

• Meta has released NotebookLlama, an open source alternative to Google’s podcast generator NotebookLM. Like Goolgle’s version, NotebookLlama can generate conversational, podcast-style summaries from uploaded text files. First, it creates a transcript from a file (PDF of an article), and then it adds “more dramatization” before feeding the transcript to open text-to-speech models.

MARKETING ACRONYMS UNPACKED

Customer Acquisition Cost (CAC) is how much it costs you to get a new customer. It's calculated by dividing the total cost of marketing and sales expenses–including salaries, creative costs, marketing campaigns, technology, etc.–by the number of new customers acquired. For example, if you spend $1,000 on marketing and sales in a month and get 10 new customers, your CAC is $100 per customer. 

You can improve your CAC by adopting new technologies to streamline and optimize, prioritize retargeting ads, leverage a referral program, conduct A/B testing, refine your targeting to reach potential customers who are more likely to convert, and focus on customer retention.

MARKETER SPOTLIGHT

IN THE MEME TIME …