SUM News: đŸ’Ș Crush January With SUM by Your Side

December 19, 2024

In partnership with

As 2024 quickly comes to a close, we wanted to share a quick guide of what’s ahead at SUM so you can hit the ground running in the new year! 

SUM POWER HOUR

Before your calendar fills up, block off Thursdays at 3 pm ET for SUM Expert Sessions and Tea Times—consider it your weekly power hour for growth, insights, and community.

Here’s a taste of what’s to come in January:

Metrics that Matter

📌Thursday, 1/9

What really moves the needle for startup marketers? We’ll cut through the acronyms and get to the metrics that actually matter. Learn how to track the right data to drive growth and set benchmarks—all without spiraling out in spreadsheets.

Community Kickoff

📌Thursday, 1/16

Whether you’re new, curious, or a SUM superuser, start 2025 on the right foot by connecting with fellow marketers. Share goals, swap ideas, grow your network, and get expert tips to up-level your marketing game. Not a member? Now’s the perfect time to join and see what all the buzz is about!

Tea Time with Maya Kosoff

📌Thursday, 1/23

Join us for a casual chat with Maya Kosoff, a seasoned content strategist and reporter whose work has appeared in The New York Times, Business Insider, Vanity Fair, Washington Post, and more. Get practical tips on crafting compelling narratives, making your pitch stand out, and building valuable media relationships.

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SUM POLL

Have you ever experienced burnout as a startup marketer?

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SUM MORE STUFF

SUM Disruptors Podcast

This week, Mack and Heidi discuss the power of authentic storytelling with Brian O’Shaughnessy, a seasoned storyteller with 20++ years of experience in the tech and media industries, having worked with giants like Google, Skype, and Hims & Hers.

Brian shares his approach to branding and why he believes storytelling is just as important as the product itself.

State of Startup Marketing

We’re gearing up for our 2025 report and need your insights! Help us shape the future of startup marketing by sharing your thoughts on the latest trends and challenges.

🏆 Enter the OSSUM Awards

Got some downtime over the holiday break? Take the time to celebrate your own achievements by entering the OSSUM Awards—the first marketing award to recognize the incredible accomplishments of startup marketers, leaders, and partners.

Deadline: Tuesday, December 31st

🎁Give the Gift of SUM

Looking for a last-minute gift? Give the marketer in your life (or yourself) a one-year StartUp Marketer (SUM) membership. Unlock exclusive resources, expert access, and a supportive community of marketers. Give a gift that keeps on giving—all year long.