SUM NEWS: Founder Mode, Canva Price Hikes & Insights From a Former Netflix Exec

Mid-week marketing updates for your inbox

Step aside January, fall is the new season of fresh starts. This month, we’re discussing disruptive marketers on the podcast, spilling the social tea, dropping expert insights, and uncovering fall consumer trends. Plus, we’re unpacking Founder Mode. Buckle up, you’ve got 84 workdays left until 2025.

IN THIS ISSUE

  • 🎙️ Introducing SUM Disruptors Podcast

  • 🍵 Tea Time with Walton Smith

  • 🌟 Marketer Spotlight Series

  • 🚀 Founder Mode

  • 🍁 Fall Consumer Trends

  • 🎨 Canva Price Hikes

SUM Disruptors Podcast is Here!

In the debut episode of the SUM Disruptors Podcast, co-hosts Mack McKelvey and Heidi Keele kick things off by sharing the vision behind the show, exploring the world of startup marketing and the disruptive marketers making it all happen behind the scenes.

MEMBER EXCLUSIVE

Tune in for Tea Time

Join us for Tea Time tomorrow (9/5) at 3 pm ET with Walton Smith, the founder of Black Woman Owned and a seasoned expert in organic social media. With over five years of experience in marketing, social media, and community building, Walton will share her insights on harnessing the power of organic social media to amplify diverse voices and causes. Learn how Walton has fueled the growth of Black woman-owned businesses through strategic social media and content creation.

Ask your questions in real-time, or send then to [email protected] and we’ll make sure they get answered!

🔗RSVP

ICYMI: Tea Time with Genean Jones

During our last Tea Time, 20-year industry veteran Genean Jones delved into the science of marketing, navigating relationships with sales, and the shift in paid media over the past few years. 

👀 Watch the recording.

SUM Marketer Spotlight

Meet industry-agnostic marketer Peter Sloterdyk, who has led wildly effective marketing teams at Grindr, Netflix, Koala, and beyond. Discover how Peter builds exceptionally adaptive teams (like when he hired 86 people in six months), how a Midwest car salesman became the biggest influence on his career, and where “Love Island” fits into it all.

5 Days with StartUp Marketer

Curious about how SUM can transform your post-grad marketing journey? Honor Goldberg, a recent marketing graduate, shares her first 5 days on the SUM platform. From accessing industry-leading templates and courses to making meaningful connections with seasoned professionals, Honor highlights how SUM bridges the gap between college and career.

SUM POLL

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AROUND THE WEB

"Founder Mode" took the internet by storm over the weekend after Airbnb's Brian Chesky spoke at a Y Combinator event. YC founder Paul Graham followed up with a blog post on the topic that suggests startups may benefit from founders who stay deeply involved in their company's operations.

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The price of some Canva subscriptions are set to skyrocket next year –  upwards of 300% in some instances – following the company’s aggressive rollout of generative AI features.

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From fashion and beauty to travel and decor, Pinterest's Fall 2024 Trend Report reveals key insights for marketers. Japanese culture and decor are on the rise, along with cookbook clubs (+130%), leopard print jeans (+2,990%), and green home decor (+2,670%).

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Global ad spend is expected to rise 10.5% this year, with North America seeing an 8.6% increase, according to Warc projections.

SIGN UP FOR SUM

Whether you’re a seasoned marketer or fresh out of school, elevate your marketing game, build your network, and bridge skill gaps with SUM – the first marketing ecosystem built by startup marketers, for startup marketers. Start your 30-day free trial to unlock 60+ downloadable marketing templates, 20+ active community spaces, and live expert sessions.

IN THE MEME TIME …