SUM NEWS: PR Burnout, AI’s Bad Rap, and Facebook’s Curious Hold on Consumers

Mid-week marketing updates for your inbox

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We’re embracing the back-to-school vibes and packing this newsletter fuller than a middle school lunch box. From martech trends to AI’s bad rap, we’ve got the latest insights, updates, and events you need to kick off the new season right.

IN THIS ISSUE

  • ☕ Steeped in Strategy: Tea Time with Genean Jones

  • ♻️ Reduce, Reuse, Recycle Content

  • 🎓 How Many of You Actually Have a Marketing Degree?

  • 🦾 AI: Why You Might Want to Bypass the Buzzword

  • 🥺 PR Survey: Stress, Salaries, and Burnout

  • 🤷‍♀️ Facebook Reigns Supreme?

MEMBER EXCLUSIVE

Tune in for Tea Time

Join us for Tea Time tomorrow (8/22) at 3 pm ET, where SUM Advisory Board member Jesse Calvert will moderate a relaxed, AMA-style conversation with Genean Jones. With over 20 years of experience driving growth for Fortune 1000 brands, Genean is a seasoned marketing expert who knows how to advance businesses through data-driven strategies, particularly in growth marketing and paid media.

Ask your questions in real-time, or send then to [email protected] and we’ll make sure they get answered!

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ICYMI

Tea Time with Kreg Lewenza

Digital marketing pro Kreg Lewenza recently sat down for a Tea Time chat moderated by SUM Advisory Board member Kay Prince. They discussed everything from the top tech tools out there to staying on top of trends and tackling that ever-present question, “Why aren’t we showing up in search?” 

👀 Watch the recording.

Expert Session: Democratizing PR – Building the Next-Gen Newswire

Caitlin Kelly, founder of EZ Newswire, joined us last week to discuss how technology, particularly generative AI, is transforming the PR industry. From streamlining the PR process to building relationships with entities of influence, learn how EZ Newswire is shaking up an archaic system and changing the way we tell stories. 

👀 Watch the recording.

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SUM POLL

In honor of back-to-school season, we want to know: Did you major in marketing, or did your career path lead you here from a different degree?

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🌅 Snag SUM Swag

We’re sunsetting some of our favorite SUMmer swag to make room for our fall haul. Don’t miss out on our seasonal cleanout—get your beach towels, flips flops, and more before they’re gone!

AROUND THE WEB

  • You might want to rethink jumping on the AI bandwagon. A recent study shows that consumers are actually put off by a product or service that uses the word “AI” vs. "high tech."

  • Muck Rack recently surveyed 2,000+ PR pros on topics like stress (high), burnout (prevalent), vacation days (interrupted), and salary (av. $90K).

  • Instagram is testing a new vertical grid display – basically the Reels grid translated for the main feed.

  • You can now edit scheduled LinkedIn posts!

  • Somehow US adults spend more time on Facebook (20 minutes/day) than any other platform, according to eMarketer’s June 2024 forecast.

SIGN UP FOR SUM

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IN THE MEME TIME …