SUM NEWS: TikTok, Tech Tips & (Twitter) ... X

In partnership with

From algorithm shifts to B2B tech tips, we’ve got the latest marketing updates for your inbox. Keep reading to learn the worst words to use in your emails, why it’s time to give your webinars a rebrand, and how to nail your brand positioning. Note: We will be at Advertising Week New York next week, so reply to this email if you’d like to connect!

IN THIS ISSUE

• 🎶 Making Music Out of the Madness

• 🔧 Uncommon Tech Tips for B2B Startup Marketers

• 🍵 Tune in for Tea Time 

• ❌ 10 Words You Should Never Use in Emails

• 🌐 Around the Web

• 📊 SUM Poll Results

SUM Disruptors Podcast: September Recap

Setting the Stage | 🕓 40 minutes

Co-hosts Mack McKelvey and Heidi Keele kick things off by introducing themselves and sharing the vision behind the show. 

Bright Lights, Bold Moves: Lessons Learned from the Top |  🕓 59 minutes

After leading marketing teams at Netflix, Grindr, and Koala, Peter Sloterdyk shares some candid insights about navigating tough conversations, hiring top talent, working with founders, and learning when to listen. 

The Martial Art of Marketing: Grit, Growth & Strategy |  🕓 46 minutes

Jessica Baum unpacks her inspiring 20-year journey from secretary to CMO, discussing the critical relationship between marketing, product, and sales, and why product marketing sits at the center of it all. 

Behind the Buzz: From Stealth to Spotlight | 🕓 45 minutes

Molly O’Connor pulls back the curtain on Aescape’s highly successful launch from stealth mode, sharing her thoughts on the key ingredients to make a pitch pop, the importance of writing like you talk, and trusting your gut. 

Listen to any episode on your favorite podcast platform or watch it on YouTube.

Interested in being a guest on the SUM Disruptors Podcast? Simply reply to this email and tell us why you’re a disruptor in the startup marketing space.

SUM POLL

Want to get the most out of ChatGPT?

Revolutionize your workday with the power of ChatGPT! Dive into HubSpot’s guide to discover how AI can elevate your productivity and creativity. Learn to automate tasks, enhance decision-making, and foster innovation, all through the capabilities of ChatGPT.

Download the offer for actionable insights and tips on harnessing AI for a more efficient, impactful professional life. 

Are you using the right marketing tools to their full potential?

🛠️ Strengthening your operational foundation–your tech stack–is essential for startup marketers. But with over 14,000 martech tools on the market, selecting, integrating, and optimizing the right ones for your business needs can feel overwhelming. Jessica Foster Brandt, Director of Demand Generation at Lily AI, shares some new and not-so-obvious tech tips for fellow B2B startup marketers. Read More

MEMBER EXCLUSIVE

AROUND THE WEB

61% of marketers say cost is the most important factor when evaluating new martech tools (up from 37% last year), but the desire for better features sparks their search in the first place, according to the 2024 MarTech Replacement Survey.

—

Nine out of 10 TikTok users take action after searching on the platform, presenting a significant opportunity for advertisers as TikTok enhances its advertising capabilities to allow keyword targeting.

—

Despite Musk’s claims to the contrary, X is losing users in its key markets. Over a 16-month period, X’s active users in the US have fallen by about a fifth, according to data from Similarweb.

—

It’s no surprise that the top 10 words to avoid using in emails are all related to money, with the word “money” at the top of the list.

IN THE MEME TIME …