Ready to soak up the sun and make it rain? This week, we’re rolling up our sleeves, smearing on the SPF, and sifting through the internet to bring you the most tactical, relevant, and useful startup marketing news and insights to help you work smarter this summer.
In this issue:
⏱️Do Startups Have Summer Hours?
🦾Building a GTM Machine
😬Conquering Channel Overload
⚔️Advocacy is the New Battlefield
🏖️Snag SUM Swag
Take advantage of the summer slowdown by sharpening your skills with SUM. See what all the fuss is about with our free 7-day trial. You’ll get access to:
An active community of startup marketers and mentors
50+ downloadable marketing templates to make your life easier and organized
Biweekly Coffee Chat sessions to filter through the latest news and brew up new ideas
A dozen specialized spaces to talk shop with other passionate pros and AI, PR, event planning, content marketing, and more.
On Episode 6 of the StartUp Marketer podcast, seasoned sales and marketing expert Craig Rosenberg of Scale Venture Partners shares his tips for startups looking to build a high-growth go-to-market machine.
Learn how to leverage your leaders on LinkedIn, hire the right marketers at the right stage, and get that elusive golden ticket (product-market fit).
Overcoming Channel Overload
Conquer channel overload by defining clear goals, prioritizing key channels, and creating a unified marketing strategy to streamline efforts and improve results. Read More
Optimize LinkedIn for Lead Gen
Learn how to navigate LinkedIn with these practical tips on optimizing your profile, engaging in groups, creating quality content, and using targeted ads to effectively generate B2B leads. Read More
Two-thirds of workers who receive summer benefits claim it increases their work productivity, according to a poll by Monster.com.
Does your startup offer summer hours?
When Work From Anywhere Calls For Sunblock 🏖️🌞
Check out our SUMmer essentials over in the merch store. From hats and water bottles to beach towels and luggage tags, snag your favorites while they’re still in stock!
Around the Web
In the Meme Time …
